Roosevelt Road Productions creates commercial films, branded content, documentaries and original media for businesses, artists and organizations in Amarillo, the Texas Panhandle and beyond.

I’m Cole Brakebill, Creative Director of Roosevelt Road Productions. I work directly with clients from the first conversation through concept development, production and final edit. The goal is not simply to make something that looks professional. It is to understand what makes your business, people or story worth paying attention to and build the production around that.

[View Roosevelt Road Productions and selected work.]

Commercial Video Production

Commercial video should give people a reason to understand, trust or remember your business.

Roosevelt Road produces commercial films for companies that want to show what they actually do rather than rely on generic advertising language. That can include your people, facilities, products, processes, customers and the details behind the work.

Projects can range from a focused promotional video to a larger brand film designed to become a central piece of your website, advertising or marketing.

Services can include:

• Business and brand films

• Company introduction videos

• Product and service videos

• Promotional campaigns

• Website video

• Customer stories

• Social-media edits

• Recruitment and culture films

• Event and campaign content

The production is developed around where the video will be used and what the audience needs to understand.

Brand Films and Business Storytelling

A strong business film does more than explain what a company sells.

It can show where the company came from, how the work is done, who is responsible for it and why customers continue choosing it.

My work with businesses such as R&A Welding is built around that principle. Instead of separating the people from the product, I look for the human story inside the work.

That approach comes directly from documentary filmmaking. I directed and produced the three-part In Open Air documentary series for Panhandle PBS, combining interviews, location filmmaking, narration and long-form storytelling.

[Read how In Open Air changed my approach to filmmaking.]

Those same skills translate directly to commercial production: listening closely, identifying the strongest parts of an interview and building a clear story from real people rather than forcing everything into advertising language.

Customer Interviews and Testimonial Videos

A customer saying why they trust your company can communicate something a scripted advertisement cannot.

Roosevelt Road can develop, film and edit customer interviews and testimonial videos that feel conversational rather than staged.

I help structure the interview, develop the questions and guide the conversation while allowing the person on camera to speak naturally. Supporting footage can then show the product, service, facility or experience they are discussing.

One production session can also be planned to generate several shorter versions for websites, social media and advertising.

Industrial Video Production

Industrial businesses often do impressive work that is difficult to communicate to people outside the industry.

My background includes years working in skilled trades, custom automotive paint and aerospace before moving full-time into creative production. That experience changes how I approach industrial filmmaking.

I pay attention to the details people inside the trade recognize: preparation, process, equipment, craftsmanship, safety, precision and the difference between simply completing a job and knowing how to do it correctly.

Industrial video projects can include:

• Manufacturing

• Welding and fabrication

• Construction

• Skilled trades

• Aerospace-related businesses

• Equipment and machinery

• Process demonstrations

• Employee interviews

• Recruitment films

• Facility videos

• Training and informational content

[Read more about my background and path into filmmaking.]

Agriculture, Ranching and Western Video Production

Western culture is not a visual style I learned from a mood board.

It has been part of my life and creative work for decades.

Roosevelt Road produces films involving ranching, horses, rodeo, agriculture and western businesses with an emphasis on the people and culture surrounding the subject.

My work includes a film with Wilson Cattle Company centered on their stud horse Tic Tick Boom Boon, as well as multiple projects with world champion rodeo athlete Shad Mayfield. Rather than treating western subjects as scenery, I look for the preparation, relationships, traditions and small details that make the story specific.

That perspective also carries into narrative filmmaking and personal documentary work.

[Read Amarillo. More Than You Imagined. for another example of how I approach the culture, landscape and identity of the Texas Panhandle.]

Documentary Production

Documentary filmmaking requires patience.

You rarely know every important part of the story before filming begins.

Roosevelt Road can develop documentary and documentary-style productions built around interviews, archival material, location footage, narration and observational filmmaking.

My largest documentary project to date is In Open Air, a three-part series produced for Panhandle PBS about public art in Amarillo and the surrounding region.

Documentary experience also influences nearly every commercial project I make. Real businesses already contain stories. The filmmaker’s job is often to recognize them.

[Read the story behind In Open Air.]

Promotional and Social Media Video

Not every project needs to become a five-minute film.

Some ideas need twenty seconds.

Roosevelt Road creates short-form promotional video for advertising, websites and social platforms, including vertical and horizontal formats.

A production can be planned from the beginning to create multiple deliverables from the same shoot. A primary brand film might also produce shorter advertisements, interview clips, vertical videos, website footage and social-media content.

Planning those uses before production makes the shoot more efficient and gives the footage a longer useful life.

Music Videos and Artist Content

Music videos should have an idea.

Simply placing an artist in front of a camera and collecting attractive shots is rarely enough.

I approach music video production through the relationship between the song, the artist and the visual concept. Rhythm, pacing, location, cinematography and editing should feel connected to the record rather than placed on top of it.

My background in songwriting and music production gives me an additional perspective on how visuals interact with arrangement, lyrics and dynamics.

[Read more about my creative background in music and filmmaking.]

Original Music and Custom Audio

Roosevelt Road can also develop original music, jingles and custom audio as part of a larger production.

I have worked in music production and songwriting for more than two decades through Roosevelt Road and my solo Cole Younger catalog. That experience allows music to be considered during the creative process instead of becoming an afterthought added during editing.

Depending on the project, original music can be developed for:

• Commercials

• Brand films

• Social campaigns

• Promotional videos

• Documentary projects

• Event content

• Jingles

• Custom campaign music

Traditional production and AI-assisted production methods can both be considered depending on the creative brief and intended usage.

[Read about my music-production process and the evolution of the Cole Younger project.]

Aerial and Location Video

When the project benefits from scale or geography, aerial footage can become part of the production.

Drone footage can help establish facilities, ranches, properties, landscapes, events and the relationship between a business and its surroundings.

Aerial footage is used when it helps tell the story, not simply because a drone is available.

Editing and Post-Production

Production does not end when the cameras stop recording.

Editing determines what the audience ultimately experiences.

Post-production can include:

• Story editing

• Interview editing

• Color correction and grading

• Sound editing

• Music

• Titles and graphics

• Captions

• Multiple aspect ratios

• Short-form cutdowns

• Existing-footage editing

• AI-assisted visual elements when appropriate

Existing client footage can also be incorporated when the quality, permissions and coverage make it useful.

Creative Direction and Concept Development

You do not need to arrive with a finished script.

Some clients know exactly what they want filmed. Others know what they need the finished piece to accomplish but do not know what the video should be.

That is where creative direction starts.

We can determine the audience, message, concept, interviews, locations, visual approach, deliverables and distribution needs before production begins.

The creative decisions should serve the objective rather than exist simply to make the production look elaborate.

Amarillo and the Texas Panhandle

Roosevelt Road Productions is based in Amarillo, Texas.

The Texas Panhandle is more than the place where I happen to operate. The region has influenced how I see people, businesses, western culture, industry and visual storytelling.

That connection has shaped projects ranging from commercial production to In Open Air and my writing about Amarillo itself.

[Read Amarillo. More Than You Imagined.]

Projects outside Amarillo and the Texas Panhandle are also considered, with travel and production requirements established during planning.

About Cole Brakebill

My route into filmmaking was not conventional.

Before working full-time in creative production, I spent years in custom automotive work, skilled trades and aerospace while continuing to write music, produce creative projects and eventually build a career in filmmaking.

That background influences the kind of work I make now. I am comfortable walking into a fabrication shop, standing beside a horse arena, interviewing a business owner or building a cinematic campaign from the ground up.

[Read the longer story of my path into filmmaking.]

Start a Video Project

If your company, organization or project has something worth showing, Roosevelt Road Productions can help determine the most effective way to put it on screen.

Tell me what you want the video to accomplish, who needs to see it, where it will be used and when you need it.

[Contact Roosevelt Road Productions.]

Cole Brakebill — Creative Director
Roosevelt Road Productions
Amarillo, Texas
806-316-7182
RooseveltRoadLLC@gmail.com